Fissler Academy inspires the joy of cooking

FISSLER, one of the world’sleading brands of high-quality cookware, is making its presence felt in China with a host of cooking events and educational programs.The 168-year-old Germanbased global authority on kitchens presents a fantasy exhibition using premium cookware based on the “Arabian Nights”fables at the Shanghai No. 1 Yaohan Department Store. It runs through September 26. Cookware is used to create characters and animals from the stories. Cookware, music, dance and magic create an exotic world. The cookware-created dream world is part of the company’s Fissler Academy initiative. The company’s management unveiled the concept yesterday at a gala dinner in Shanghai.

News_10

The Fissler Academy aims to cultivate personal hobbies and interest children in cooking from a young age. It also creates a platform where young professional chefs can learn and share experience. At Fissler Academy people can learn cooking skills, enjoy fine food, appreciate the finer things in life, and make friends, said Markus H. Kepka, Global CEO of Fissler Germany Children, adults and professional chefs all can find the joy of cooking in the academy, he said. The academy will inspire children to find pleasure in cooking and adults can hone their cooking skills through various courses. In addition to cooking, courses cover wine appreciation, coffee and tea appreciation, dining table decoration, table manners, and nutrition. Certificates will be awarded for completion of comprehensive courses. The academy is also a place for elite chefs to exchange experience. Internationally renowned chefs will give seminars for aspiring young professionals. Fissler Academy also sponsors events such as the annual national children’s cooking contest. The 2013 competition attracted many young chefs, using specially designed smaller pans and mini-kitchen counters. Hundreds of children took part in national auditions that lasted for eight weeks. Six young chefs entered the finals in Shanghai where Pan Tong, a 10-year-old boy from Qingdao, Shandong Province, claimed the title of Little Fissler Cooking Angel.

News_10

This is the fourth contest organized by Fissler since 2010. “Children may mischievous and unpredictable, but their creativity, DIY ability and spirit of exploration can be unlimited,” said Kepka, who attended the finals. The Fissler Academy is also open to Fissler employees for professional development; they receive cooking tips, sales and managements skills, and advice on personal grooming. Fissler China has invited six noted international figures from the industry to advise the academy. They include Kepka himself; Harald Wuesthof, owner and CEO of Wuesthof; Holger Raithel, owner and CEO of Kahla porcelain; Richard Voit, managing director of Nachtmann glassware; Paul Pairet, founder of Ultraviolet and Mr & Mrs Bund in Shanghai (recently named one of the world’s top 50 restaurants); and Jacky Yu, founder of Xi 1 restaurant from Hong Kong. “This panel of advisers brings together many years of invaluable experience in cooking and dining,” Kepka said. Fissler has injected many “fashion factors” in its China promotion, attracting many people, especially youth, who are interested in new things and a premium lifestyle. With its advanced concepts, Fissler has been leading the development of the cookware industry in the country. Since it entered the China market in October 2004, Fissler has grown rapidly. Today it operates 250 special counters in high-end departments stores in more than 40 cities. As one of the world’s leading brands of high-quality cookware, Fissler has cultivated a large group of loyal fans through all kinds of activities. The brand stands for cooking with pleasure and passion. The Chinese market plays an increasingly important role for Fissler. Asia is one of the firm’s biggest export regions and sales rise annually at high rates. Fissler products are in high demand in Asia where they are considered prestige possessions.

News_10

News_10